If you had a robot assistant at international airports - what should it sound like? KLM Royal Dutch Airlines came to us with this exact task. Working from past and present prototypes, we were challenged to create a non-verbal language that would reflect KLM's caring mission and friendly customer service.

Promo Video

Watch as Care-E greets a passenger, scans her boarding pass, and leads her to the gate. (Stopping to shop and dine with your new bff is optional). 

Behind the Scenes

Working from various iterations of the prototype we played around with non-verbal sounds and voice inflections. Check out these behind-the-scene captures of the process.


Meet KLM Care-E

Client KLM Royal Dutch Airlines Music & Sound Mixtape Club Music